Breadfast is an online hypermarket, and one of the most innovative food tech and supply-chain startups in Egypt.
The company was founded in 2017 after the Egyptian revolution as an online bakery delivery service.
Today, Breadfast is known for their high quality produce, dependability, and empathy-centered customer experience.
I joined the Breadfast in 2020 as a Content Strategist while pursuing my MBA at the American University in Cairo. Although Breadfast had just graduated from the Y-Combinator accelerator, it was still a young start up and many things had to be built from scratch. During my time with the company, I dove headfirst into a world of marketing & operations, content strategy, and worked with some of Cairo’s most inspirational startup leaders such as Muhammed Habib and Mostafa Amin.
While working there, I had the privilege of taking part in the company's unique transition from a startup to the beginnings of a corporate giant - and to assist in leading the restructuring of marketing operations and content strategy.
Breadfast is incredibly special to me because I learned what it looks like to lead teams with empathy, kindness, and still demand quality and high performance. I had the amazing opportunity of working under incredible supervisors who supported my own personal, professional, and academic dreams - and was also consistently supported by a marketing team who cared for each other as well as the customers we serve.
